Tag: SEO
Yoast SEO academy -Local SEO – Certificate – esmartsolution
Yoast SEO academy -Local SEO – Certificate – esmartsolution
has successfully completed the Local SEO
What is local SEO
On-page optimization for local search
Technical optimization for local search
Content optimization for local search
Contact page optimization
Off-page optimization for local search
Link building for local SEO
Local citations
Local reviews
Social media
Behavioral signals
Google My Business
Google My Business
The Yoast Local SEO plugin
HTTPS is a ranking factor in Google search engines
HTTPS is a ranking factor in Google search engines
The HTTPS(Hyper Text Transfer Protocol Secure)
Google has now introduced HTTPS as a ranking factor in the search engines and favours websites with SSL encryption. Give your website a nice boost within Google ranking by connecting any SSL’s to your domain name.
By activating the https on your website, a green padlock() sign that displays in the browser address bar. This reassures your visitors or customers that your site benefits from the extra security of HTTPS.
Benefits of HTTPS:
- Better ranking in Google searches.
- More accurate analytics for traffic coming from other secure websites.
- Improved security against your traffic being hijacked.
- Read more
Google Adwords editor
Google Adwords editor
The Google Adwords editor is desktop app that allow to manage your Adwords account offline. No version available for Linux at date of today(08/04/2015)
Adwords editor is a free, downloadable desktop application allows:
- To quickly and conveniently make changes to your accounts.
- To download your Adwords account information, edit your campaign offline, and upload your changes to Adwords.
- Manage edit and view multiple accounts at the same time
- Can copy or move items betwen Ad groyps and campaigns and undo and redo multiple changes while editing campaigns.
Here, at that date, 8 March 2015, google don’t have a version of his Adwords editor for linux( several types like Ubuntu, Debian, Red Hat Suse and etc.)
On Google web the are the OS of Adwords Editor is available only for Microsoft Windows 7/8 and Mac OS X(10.7+)
There is system requirements of Adwords Editor at 16:46 on 08/04/2015.
AdWords Editor is available for Windows 7, Windows 8, or Mac OS X (10.7 or later, Intel only).
¿Is there a version of Google Adwords Editor for Ubuntu?
SEO versus SEM
SEO versus SEM
Different Intents And Effects of Listings in Paid Versus Natural Results
Different Intents And Effects of Listings in Paid Versus Natural Results
When we had launched the store online, “boutique de franceaurevoir” by europegoodbye. We had decided to invest in SEO to increase the customers also the sales, investing in search engine marketing(SEM) using google Adwords.
The customers had been increased, as well we were expected, but the total of visitors had not increased like we had expected, because we were wrong: The total visitors on the website is not visitors by organic(SEO), current + visitors by SEM. So we start seeking for the causes, why our visitors on the website is not increasing a lot?
So we find that explanation:
Interaction Between Natural and Paid Search
Different studies, for example by Sephan Spencer wrote an article for Search Engine Land, an organic search went up when the PPC campaign was turned off.
Google also did a study on this, published in July 2011, that showed that organic search traffic did go down when a PPC campaign was also in effect, but that the combination of the organic plus paid search traffic was higher.
Conclusion:
At the end, is good to invest in SEM, but with common sense, as well as you don’t allow any mechanic to repair your dream car, why you don’t do the same with your marketing online?
The total of visitors can increase when you start a PPC campaign but never the total visitors will be organic visitors plus visitors by PPC.
Need more information:
1) The Art of SEO, Mastering Search Engine Optirmization(ISBN:978-1-449-304214-0) by Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Frishkin
2)Search Engine Land(Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic)
e-smartsolution, a SEO Management
e-smartsolution, a SEO Management
in Cambridge, United Kingdom(UK), Europe
As well as Richard Baxter said, “Finding decent SEO Managers is no easy task”, read more
e-smartsolution has a several experienced SEO manager with more than one decade of experience. As well you don’t allow everybody repair your car of your dreams, why you don’t do the same with the prestige of your project, SEO management, social manager?
e-smartsolution, a seo management include
Identifying site improvements to improve SEO performance.
Identifying and prioritizing opportunities through keywords research and analysis.
Monitoring and analysing competitor techniques and link profiles.
Working with content teams to build and manage content plans for the purpose of expanding on-site keyword targeting.
Working with content teams to generate content assets with the aim of promoting these to earn links from third party. websites back into the domain.
Generating further link acquisition ideas.
Monitoring and reporting on SEO performance.
Helping to educate and develop the more junior members of the SEO team
Assisting with managing PPC campaigns.
If want to increase your position on Google and Bing search result, only for 190 +tax per month.