Tag: SEM

 

Google Adwords editor

Google Adwords editor

The Google Adwords editor  is desktop app that allow to manage your Adwords account offline. No version available for Linux at date of today(08/04/2015)

Adwords editor is a free, downloadable desktop application allows:

  1. To quickly and conveniently make changes to your accounts.
  2. To download your Adwords account information, edit your campaign offline, and upload your changes to Adwords.
  3. Manage edit and view multiple accounts at the same time
  4. Can copy or move items betwen Ad groyps and campaigns and undo and redo multiple changes while editing campaigns.

Here,  at that date, 8 March 2015, google don’t have a version of his Adwords editor for linux( several types like Ubuntu, Debian, Red Hat Suse and etc.)

Google Adwords Editor

On Google web the are the OS of Adwords Editor is available only for Microsoft Windows 7/8 and Mac OS X(10.7+)

There is system requirements of Adwords Editor at 16:46 on 08/04/2015.

AdWords Editor is available for Windows 7, Windows 8, or Mac OS X (10.7 or later, Intel only).

¿Is there a version of Google Adwords Editor for Ubuntu?

Adwords, how keywords trigger your ad to appear

Adwords, how keywords trigger your ad to appear

Example: Let suppose for Ad in Google Adwords campaign you have as keyword “website development Cambridge, UK”. When someone searches in Google Search using the phrase “website development Cambridge, UK” or similar to your keyword, you Ads might appear next to Google search results.

Your Ads can also appear on other websites in Google Network that are related to “website development Cambridge, UK” and they allow you your ad to appear.

keep this in mind:

The benefits of Google Adwords is showing your Ads to the right people in right place and at the right time.

Google Adwords also offers several tools to easily mange and monitor accounts like My Client Centre(MCC) manager account and Google Adowrds Editor.  Adwords editor is a free, downloadable desktop application allows:

  1. To quickly and conveniently make changes to your accounts.
  2. To download your Adwords account information, edit your campaign offline, and upload your changes to Adwords.
  3. Manage edit and view multiple accounts at the same time
  4. Can copy or move items betwen Ad groyps and campaigns and undo and redo multiple changes while editing campaigns.

SEO versus SEM

SEO versus SEM

Different Intents And Effects of Listings in Paid Versus Natural Results

Different Intents And Effects of Listings in Paid Versus Natural Results
When we had launched the store online, “boutique de franceaurevoir” by europegoodbye. We had decided to invest in SEO to increase the customers also the sales, investing in search engine marketing(SEM) using google Adwords.

The customers had been increased, as well we were expected, but the total of visitors had not increased like we had expected, because we were wrong: The total visitors on the website is not visitors by organic(SEO), current + visitors by SEM. So we start seeking for the causes, why our visitors on the website is not increasing a lot?
So we find that explanation:

Interaction Between Natural and Paid Search
Different studies, for example by Sephan Spencer wrote an article for Search Engine Land, an organic search went up when the PPC campaign was turned off.
Google also did a study on this, published in July 2011, that showed that organic search traffic did go down when a PPC campaign was also in effect, but that the combination of the organic plus paid search traffic was higher.

Conclusion:

At the end, is good to invest in SEM, but with common sense, as well as you don’t allow any mechanic to repair your dream car, why you don’t do the same with your marketing online?
The total of visitors can increase when you start a PPC campaign but never the total visitors will be organic visitors plus visitors by PPC.

By Moussa Ki Sow

Need more information:
1) The Art of SEO, Mastering Search Engine Optirmization(ISBN:978-1-449-304214-0) by Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Frishkin
2)Search Engine Land(Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic)