Tag: Display Network

 

Internet Connection Testing

Internet Connection Testing

We’re experiencing some latency issues and  you don’t know why that is or what could be going on. Maybe you want to know exactly the speed of you Internet is that your provider told you.

You should test your Internet speed. There a lot of website that can help you like  www.mybroadbandspeed.co.uk/speedtester

You must to close all applications and programs that are using the Internet in your computer before you check your connection speed. Open a web browser, and type or copy this:  www.mybroadbandspeed.co.uk/speedtester

Step 1: Just click on the bottom “Begin test”

www.mybroadbandspeed.co.uk/speedtester/

www.mybroadbandspeed.co.uk/speedtester/

Step 2 Just hold on at the of test to see the result like what appear in the next picture:

Download speed: 33.10 Mbps and Upload:11.23 Mbps

 

Google Adwords exam, bullet points

Benefits of Google adwords:

Show your ads to the right people in the right place and at the right time.

Adword offeres several benefits, but here are the keys ones:

  • Target your ads. Targeting give you the ability to show your ads to reach people with specific interests – namely, people who are interested in your products and services, and show them relevant ads.

The options of marketing campaigns:

1) Keywords

2)Ad location. Show your ads on search engines, commercial sites on personal sites.

3) Age, location and language.

4)Days,times and frequency: The certain hour on days of the week and determines how often your ads appear.

Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

  • Control your costs. Adword gives you control oven how you spend your money. Note: There is no minimum amount. You can choose how much you spend per month, per day and per ad. You will only pay when someone clicks your ads.

 

  • Measure your success. if someone clicked your ad, if they clicked and them did something valuable to your business – purchased you product, download your APP or phoned to order you can track that too.
  • You know the cost, an average
  • You can use analytic tool to learn about your customers’s shopping habits, for how long, for instance, they tend to research your product before they buy.
  • Manage your campaigns. Adwords also offeres you tools to easily manage and monitor accounts. My client Centre(MCC) manager account is a powerful tool that could save you time. MCC lets you easily view abd manae all of your adwords accounts from a single location. Note: you can manage your adwords accounts offile wiht Adwords Editor

  • Adwords editor is free, downloable desktop app allows you:

* To quickly and conveniently make changes to your acccounts.

* you can download your accounts information, edit your campaign offline, and upload your changes to Adwords.

* you can manage, edit and view multiple accounts at the same adword editor.

* can copy or move itmes between ad groups and campaigns and und redo multiple changes while editing campaigns.

 

How keyword trigger your ad to appear, example, ” fresh flower delivery” as one of your keyword in your Adwords campaign? When someone searches in Google  using the phrase “fresh flower delivery” or similar, your ad might appear next to Google Search Results.

You ad can also appear in other websites in Google Network that are related to fresh flower deliver.

* Placements:

Advertising on non-search websites, your ad can appears on Google owned properties like youtube and google’s partner sites like nytimes.com of families.com for example. => a placement can consist of an entire website or just part of a site. * And these websites are all part of what that is calls the Display Network.

 Google automatically determine where your ad will appear by matching your keywords to websites in the display network.

but can pick a placement for your ads.

* Ad rank: How Google determines which ads appear in which position. Your Ad Rank is combined

  1. Your bid: How much you’re willing to spend. Your bid would be your maximum cost-per-click bid, the maximum amount you are willing to pay for each click on your ad.
  2. Quality score: is measurement of the quality of your ads, keywords and websites. It is based on the relevance of your keywords, the quality of your landind page, your ad’s ClickThrough Rate(CTR), adjusted for its position on the page and a few other factors.

* placement using Cost-Per-Thousand impressions(CPM) biding, your quality score is simple based on the quality of your landing page.

At the end of the day, what you pay? You pay always the lowest amount possible for the best position you can get  given your quality score and bid.

Adword ads.

  • Where they appear(top,side or bottom)
  • How they are matched: Google matches ads to a person’s search based on how closely the search matches your keywords and campaign setting.
  • How they  had ordered: Ads are ordered basede on a combination of cost-per-click(CPC) bid and relevance.

what to track based on your advertising goals. So what is your goals, when you decide to advertising in Google Adwords? It can be:

  1. Increase traffic to my website. increase clicks and CTR. CPC biding, is Cost-Per-Click, it is recommended if you want to drive traffic to your website.
  2. Increase sales or types of conversiones. CPA biding. Cost-Per-Acquisition, it is recommended if you want conversions like purchases or signups, download your APP.
  3. I want to raise a brand awareness. Focus in impressions, customer engagement, reach frequency. CPM biding, CPM is Cost-per-Thousand-impressions, that is recommended if you want to increase awareness of your brand.
  4. I want to increase my Return Of Investment(ROI). Focus on conversions!

Note: a CPM, CPC and CPA are called biding options.

 Keep in mind:

  • Set daily budget to control how much you want to spend. Google allow up 20% more click in a day, that’s called overdelivery. For example, you want to spend £10 per day, and the number of day google used is 30.4 days so you will charged £10 * 30.4 = £304
  • fine-tune your ads. In general higher maximum CPC bid allow your ad to show at on higher on the page of Google result.
  • Create more relevant ads to get the most for your money, high-quality keywords and ads are important. Quality score: Google encourage high-quality ads. Maybe, you pay €2 and your competitor pays €3, but you have high quality score, your ad will appear before your competitor Th

    The quality score is the relevance of your keywords, quality of your ads and websites(Landing page)

 

Preparing AdWord certification . Choosing a campaign type

Preparing AdWord certification . Choosing a campaign type

The Google AdWords types of campaigns can be Search Network only, Display Network only or Search Network with Display select.

How to use Google Adwords to show your Ads. AdWords allows to manage or configure every single sections of your Ads, you have every time the control.
Targeting your audience
1-> Keyword targeting
2-> Display Network targeting. you can use different targeting methods to match your ad to places or audiences on the Display Network.
3-> Location and language targeting
4-> Device targeting. That means AdWords allows to choose where you want to show your Ads in dependent on the devices used by the customers on the Search Network or Display Network. Example, Show my Ad for people are using Smartphone!!

1-> Keyword targeting.  Keyword in Google AdWords is Word or phrase relevant to your Ads. Negative keywords are word or phrases you don’t want to auction in ohters words you don’t to display your ads. AdWords use your words or phrases that are relevant to your product or service  to show your ads to people searching for similar terms on Search Network . On the Display Network, when your keyword matches a webpage’s concepts or its central theme, your ad is eligible to show on that webpage that’s Google AdWords call an automatic placement.

 2-> Display Network targeting
You can target your ads based on audiences in these ways:

Audiences: Depending on your advertising goals, you can choose the audience that best matches your customers.
Interest categories: This allows you to reach people interested in products and services similar to those that your business offers.
Remarketing: This option can help you reach people who have previously visited your website while they visit other websites on the Display Network. You’ll find remarketing alongside interest categories in your account.
Demographics: This option allows you to reach people who are likely to be within the age, gender and parental status demographic group that you choose.

AdWords allow to select a specific website or App as placement for your Ads.

Location and language targeting: AdWords allow to choose a geographic location for your Ads, Cambridge/UK and the language. Keep in mind the language targeting helps make sure that your ads will appear on websites that are written in the language of the customers whom you’d like to reach. If you target your Ads to appear in Cambridge/UK and language English. So you Ads will appear in the Google Display Network, when people visit websites in Cambridge and the content that is written in English. The language targeting is independent on Operation System(OS), Browser language.

Bear in mind that our ads and keywords should be written in your target language – AdWords doesn’t translate ads or keywords.

Google Adwords Type of Campaigns

Google Adwords Type of Campaigns

How to choose the right type of campaigns for your Google Adwords? The type of campaign can be

  1. Search Network only
  2. Display Network only
  3. Search Network with Display Select.
  1. Search Network only.

is Google Search, other Google sites such as Maps and Shopping, and hundreds of non-Google search partner websites (like AOL) Your ad will be appear only when people use the Google Search Network, for example “screen replacement in Cambridge, UK”

Recently, we got a new customer who has a small business of repairing laptop, smartphone, computers and etc. and Internet cafe.  When we finished to studied his business, customers and the potential customers(future customers), we had decided the type of campaign for this particular customers must be  “Search Network only”. People normally use Google Search to find nearest business to repair those laptop, smartphone and etc.

First at all, we create a campaign for each different of type business

  1. Campaign for Laptop and computer repairing.
  2. Campaign for Internet café
  3. Campaign for smartphone repairing and etc.

For each campaign we create same Ad groups for each sections of his landing website.

2. Display Network only.

Your Ad will appear only on Google Display Network that includes a collection of Google websites like Google Finance, Gmail, Blogger, and YouTube. Also partner sites and mobile sites and apps. Google partner is those websites using Google Adsense to earn money and Google pay then to accept Ad on their website. Recommend to increase awareness for a branch or mark.

3. Search Network with Display Select.

Choosing the type of campaign as Search Network with Display Select you Ad you reach potential customer across both network. Recommended if you launching a new products or you are new advertiser. After a few time according to the result you can change the type of campaign.

Google Adwords, where my Ad will appear?

Google Adwords, where my Ad will appear?

Google AdWords, is a part of SEM(Search Engine Marketing) is the most popular and effectively
program to improve you website ranking or increasing the sales(e-commerce)

There a several SEM program in online Facebook, twitter, Bing Ads and etc. The main idea of that document is Google Adwords.

¿What is Google AdWords?
The Google Adwords is online advertising program, allows you reach new customers and grow your
business. Also allows you to increase the popularity of the landing website.
For example, according the keywords of your campaign, when someone using Google to search something using a word or phrase similar to your keywords campaign your Ads must appear next to Google search results.
Could see on the next picture. Using the phrase in Google “affordable website e-smartsolution.co.uk”, the Google search Results has two placements of advertising: Fisrt at all on the top and at the right.
google Adwords

¿What are the placements for Google?
The placements is where your advertising will appear. The placements are

  • Advertising on non-search websites. A non-search website is a website, who using the Google Adsense program accepts and allows Google to add advertising.
  • Google owned properties like youtube.com and Google partner sites like Nytimes.com or families.com

 

Example of Google non-search website. The blog of e-smartsolution.co.uk/blog adds a Google Adsense that means Google can put advertising on the placements decided previously by the website manager or programmer. Could see the next image for more information:

Google non-search website

These websites are all part of the Google Display Network.

 Google Display Network: The Advertising on Google search results, non-search websites and Google website( example Youtube) and Google’s partner sites.

Now, where your Ad will appear? Google automatically determines where your ads will appear by matching your keywords of your Ad campaign to the websites in the Display Network. That is important, Google allows you to choose the display network. Independent of the Display Network, what is the Ad rank?

Ad Rank
How Google determines which ads appear in which positions, in conclusion, Google will determine the position of your Ads based on your Ad Rank.

¿What is my Ad Rank?
According to Google documentation, your Ad Rank is based on a combination of your bid(how much are willing to
spend on you campaign) and your Quality Score.

What is my Quality Score?
According to Google documentation, you Quality Score is the measurement of the quality of your ads, keywords,
and website. So, the relevance of your keywords, landing pages(is the website when someone clicks on your ad)
your ad’s clickthrough rate(CTR), adjusted for its position on the page, and your ad are every bit as important to your ad’s rank as the amount you’re willing to spend.

Conclusion

Independent of the quality of your ads, keywords and website, I am not sure, because no one knows the Google Algorithm used to determine the placement of ads, but the placement of your ad is dependent how much are paying to Google to appear on his display network, because something you can’t change the quality of your keywords or importance of the landing page( independent on SEO), but you can quickly increasing the amount to pay by click to Google and your ad will appear on the first position or between the 10 ads on Google Display Network. The money here is key of success!