Tag: daily budget
Preparing AdWord certification, what you pay?
Understanding the value of online advertising, how set a daily budget?
Example. Setting a daily budget
afridem.com has 600 euro as daily budget. The daily budget puts a limit on how you want to pay a day. So the Google AdWords set the average number of days in a month is 30.4
That means the daily budget of afridem campaign is 600 Euro divided by number of days in months, 600 Euro/30.4 = 19,74
How much you’re charged?
The amount you’ll charged is not more than what’s needed for your Ad to appear higher than the advertiser immediately below you.
Let’s say that the maximum amount Afridem wants to bid is €4.00 and other advertisers’ bids for the same ad position are €3.50 and €3.75. Afridem won’t be charged more than what’s needed for her ads to appear higher than the advertiser bidding €3.75.