Tag: campaign structure
AdWords is organized into three layers: account, campaigns, ad groups. So according to Adwords:
Account: Your account is associated with a unique email address, password, and billing information.
Campaigns: Each campaign in your account has its own budget and settings that determine where your ads appear.
The campaign settings include budget, location and language targeting, and other settings that apply to all ad groups in the campaign.
Ad groups: Each ad group within a campaign contains a set of similar ads and keywords that you want to trigger your ads to show.
Structuring your campaign, some recommendations:
- Separate your accounts in campaign
- Each campaign might be focusing on a single offering as product or service.
- If your business serves several geographic areas, so then create a separate campaign for each location.
The effective approach is to organize your campaign to reflect the structure of your website. That allows you to create campaigns around specific themes or products.
Organizing your ad groups
Each campaign must contains one or more ad group.
- Allows you to organize your campaign into sets of ads and keywords that directly relate to each other, wich can improve your quality score and help to boost your return on investment.
- Similar to your campaign structure, you’ll want to create separate ad group for each theme or product that you’re advertising.
- Again, consider creating ad groups that are similar to the sections or categories that appear on your websites.