Category: Practice exam

 

Posted by: | on December 30, 2017

In a Shopping campaign, conversion tracking:

In a Shopping campaign, conversion tracking:

  • only counts purchases after clicks as conversions
  • allows you to test changes, such as different campaign priorities and product group bids
  • provides in-depth reporting on how people use your website
  • grants access to Search Funnel reports, which show how your customers complete a conversion

  • The correct answer is:

  • grants access to Search Funnel reports, which show how your customers complete a conversion 

    • Once you’ve set up conversion tracking, you’ll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup).

    Attribution reports show you the paths custom

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    Posted by: | on December 30, 2017

    May is in the process of expanding her shop to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

    May is in the process of expanding her shop to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

  • shipping attributes for a small number of items have different pricing than the default delivery at the account level.
  • language on the landing pages doesn’t match the language of the target country.
  • data feed includes products with the availability status “out of stock”.
  • data feeds weren’t updated for 10 days

  • The correct answer is:

  • language on the landing pages doesn’t match the language of the target country. 

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    Posted by: | on December 30, 2017

    Shopping ads on google.com:

    Shopping ads on google.com:

  • can be served together with text ads
  • all of the answers are correct
  • don’t use keywords
  • indicate the name of the merchant

  • The correct answer is:

  • all of the answers are correct 

    • Shopping ads as more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads. Sho

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    Posted by: | on December 30, 2017

    Campaign priorities determine your bids according to which rule:

    Campaign priorities determine your bids according to which rule:

  • if the highest priority campaign is out of budget, a lower priority budget is added to bids.
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used.
  • the highest priority campaign will bid, unless a lower priority bid is high enough.
  • if the highest priority campaign is out of budget, the lower priority campaign bids

  • The correct answer is:

  • if the highest priority campaign is out of budget, the lower priority campaign bids 

    • If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign w

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    Posted by: | on December 30, 2017

    When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

    When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Increase your Quality Score by including irrelevant terms in ad content
  • Add the terms as negative keywords
  • Increase your bids for more relevant keywords
  • Adjust your product data feed to include irrelevant terms

  • The correct answer is:

  • Increase your bids for more relevant keywords 

    • A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. Negative keywords let you exclude search terms from your campaigns and help you focus on only the k

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    Posted by: | on December 30, 2017

    Which is a required attribute when submitting a product to Google Merchant Center?

    Which is a required attribute when submitting a product to Google Merchant Center?

  • Update mobile bids for products
  • Manage delivery setting for a shop
  • Set campaign priority for products
  • View competitive benchmarks for Shopping campaigns

  • The correct answer is:

  • Manage delivery setting for a shop 

    • Google Merchant Centre is a tool that helps you upload your shop and product data to Google and make it available to Google Shopping and other Google services

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    Posted by: | on December 30, 2017

    Which is a required attribute when submitting a product to Google Merchant Center?

    Which is a required attribute when submitting a product to Google Merchant Center?

  • additional_image_link[additional_image_link]
  • title[title]
  • availabillity_date[availabillity_date]
  • mobile_link[mobile_link]

  • The correct answer is:

  • title[title] 

    • The product information that you submit using these attributes is our foundation for creating your Shopping ads. Make sure that everything you submit is of the quality that you’d show to a customer.
    Accurately describe your product and match the title fr

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    Posted by: | on December 30, 2017

    When creating a file to upload to Google Merchant Center, what format is accepted?

    When creating a file to upload to Google Merchant Center, what format is accepted?

  • Database file
  • Word file format
  • Text or tab delimited file format
  • Excel file format

  • The correct answer is:

  • Text or tab delimited file format 

    • At date of 30-12-2017, Google is currently unable to accept feeds in Excel (.xls) or comma-separated values (.csv) file format. Convert your file to a text format before you upload it.

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    Posted by: | on December 30, 2017

    What does Google Merchant Center use as the primary way to contact users with important messages; such as feed disapprovals?

    What does Google Merchant Center use as the primary way to contact users with important messages;
    such as feed disapprovals?

  • Automated phone message to acount owner.
  • Messaging in AdWords overview page.
  • Email contacts listed in account settings.
  • Messaging in Google Merchant Centrer overview page

  • The correct answer is:

  • Email contacts listed in account settings. 

    • Since fireworks are designed to explode and could cause damage to nearby people or property, Google Shopping Policies don’t allow the sale of fireworks. So, a merchant who sells fireworks using Google Shopping will find their account suspended.

    One acc

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    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • True
  • False

  • The correct answer is:

  • True 

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