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Campaign priorities determine your bids according to which rule:

Campaign priorities determine your bids according to which rule:

  • if the highest priority campaign is out of budget, a lower priority budget is added to bids.
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used.
  • the highest priority campaign will bid, unless a lower priority bid is high enough.
  • if the highest priority campaign is out of budget, the lower priority campaign bids
  • The correct answer is:

  • if the highest priority campaign is out of budget, the lower priority campaign bids 
  • If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign w

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    When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

    When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Increase your Quality Score by including irrelevant terms in ad content
  • Add the terms as negative keywords
  • Increase your bids for more relevant keywords
  • Adjust your product data feed to include irrelevant terms
  • The correct answer is:

  • Increase your bids for more relevant keywords 
  • A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. Negative keywords let you exclude search terms from your campaigns and help you focus on only the k

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    Which is a required attribute when submitting a product to Google Merchant Center?

    Which is a required attribute when submitting a product to Google Merchant Center?

  • Update mobile bids for products
  • Manage delivery setting for a shop
  • Set campaign priority for products
  • View competitive benchmarks for Shopping campaigns
  • The correct answer is:

  • Manage delivery setting for a shop 
  • Google Merchant Centre is a tool that helps you upload your shop and product data to Google and make it available to Google Shopping and other Google services

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    Which is a required attribute when submitting a product to Google Merchant Center?

    Which is a required attribute when submitting a product to Google Merchant Center?

  • additional_image_link[additional_image_link]
  • title[title]
  • availabillity_date[availabillity_date]
  • mobile_link[mobile_link]
  • The correct answer is:

  • title[title] 
  • The product information that you submit using these attributes is our foundation for creating your Shopping ads. Make sure that everything you submit is of the quality that you’d show to a customer.
    Accurately describe your product and match the title fr

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    When creating a file to upload to Google Merchant Center, what format is accepted?

    When creating a file to upload to Google Merchant Center, what format is accepted?

  • Database file
  • Word file format
  • Text or tab delimited file format
  • Excel file format
  • The correct answer is:

  • Text or tab delimited file format 
  • At date of 30-12-2017, Google is currently unable to accept feeds in Excel (.xls) or comma-separated values (.csv) file format. Convert your file to a text format before you upload it.

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    What does Google Merchant Center use as the primary way to contact users with important messages; such as feed disapprovals?

    What does Google Merchant Center use as the primary way to contact users with important messages;
    such as feed disapprovals?

  • Automated phone message to acount owner.
  • Messaging in AdWords overview page.
  • Email contacts listed in account settings.
  • Messaging in Google Merchant Centrer overview page
  • The correct answer is:

  • Email contacts listed in account settings. 
  • Since fireworks are designed to explode and could cause damage to nearby people or property, Google Shopping Policies don’t allow the sale of fireworks. So, a merchant who sells fireworks using Google Shopping will find their account suspended.

    One acc

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    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • True
  • False
  • The correct answer is:

  • True 
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    After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

    After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving..
  • Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign..
  • Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store..
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.
  • The correct answer is:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.. 
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    To prevent your Shopping ads from appearing for certain search terms, you would:

    To prevent your Shopping ads from appearing for certain search terms, you would:

  • add negative keywords to your campaign or ad group.
  • remove products from your data.
  • removre the related terms from your title in your product data.
  • put shorter descriptions in your product data.
  • The correct answer is:

  • add negative keywords to your campaign or ad group. 
  • Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.


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    True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

    True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

  • True
  • False
  • The correct answer is:

  • True 
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