Category: Google

 

To prevent your Shopping ads from appearing for certain search terms, you would:

To prevent your Shopping ads from appearing for certain search terms, you would:

  • add negative keywords to your campaign or ad group.
  • remove products from your data.
  • removre the related terms from your title in your product data.
  • put shorter descriptions in your product data.
  • The correct answer is:

  • add negative keywords to your campaign or ad group. 
  • Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.


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    After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

    After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving..
  • Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign..
  • Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store..
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.
  • The correct answer is:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving.. 
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    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

    True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • True
  • False
  • The correct answer is:

  • True 
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    True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

    True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

  • True
  • False
  • The correct answer is:

  • True 
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    Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

    Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

  • Check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy..
  • Check his conversion window settings and see if new product groups create changes..
  • Set bids for his new product groups to align with his sales strategy.
  • Use the Bid Simulator, but only for “Everything else” in “All products”
  • The correct answer is:

  • Set bids for his new product groups to align with his sales strategy. 
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    Mindy is setting up her Google Merchant Centre account and has to verify her website URL. Her website URL must:

    Mindy is setting up her Google Merchant Centre account and has to verify her website URL. Her website URL must:

  • Include IP address.
  • Include Ports.
  • Be as specific as possible (for e.g., https://www.example.com#top).
  • Begin with https:// or https://
  • The correct answer is:

  • Begin with https:// or https:// 
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    Which products should you submit the identifier_exists attribute with a value of no for?

    Which products should you submit the identifier_exists attribute with a value of no for?

  • Used Electronics.
  • Custom-made clothing.
  • Bundles.
  • New books for pre-order.
  • The correct answer is:

  • Custom-made clothing. 
  • About unique product identifiers

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    Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

    Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

  • Set up enhanced cost-per-click (ECPC) bidding..
  • Customize the statistics tables in the Campaign tab..
  • Use the priority setting in his Shopping campaign.
  • Use the Bid Simulator.
  • The correct answer is:

  • Use the Bid Simulator. 
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    Anne wants to use her impression share metrics to optimise her shopping campaign. She should:

    Anne wants to use her impression share metrics to optimise her shopping campaign. She should:

  • Run an Auction insights report to compare her impression shares to those of her competitors..
  • Set negative keywords in her campaign..
  • Increase her impression share by setting her bids lower on her campaign..
  • Set the delivery method on her campaign to standard.
  • The correct answer is:

  • Run an Auction insights report to compare her impression shares to those of her competitors.. 
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    What optimisation recommendation might you make to a new client with Shopping Campaigns that don’t include all of the products the company sells?

    What optimisation recommendation might you make to a new client with Shopping Campaigns that don’t include all of the products the company sells?

  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns..
  • Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid..
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid..
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid.
  • The correct answer is:

  • Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.. 
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