When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Increase your Quality Score by including irrelevant terms in ad content
  • Add the terms as negative keywords
  • Increase your bids for more relevant keywords
  • Adjust your product data feed to include irrelevant terms
  • The correct answer is:

  • Increase your bids for more relevant keywords 
  • A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. Negative keywords let you exclude search terms from your campaigns and help you focus on only the k

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