Adwords, how keywords trigger your ad to appear

Adwords, how keywords trigger your ad to appear

Example: Let suppose for Ad in Google Adwords campaign you have as keyword “website development Cambridge, UK”. When someone searches in Google Search using the phrase “website development Cambridge, UK” or similar to your keyword, you Ads might appear next to Google search results.

Your Ads can also appear on other websites in Google Network that are related to “website development Cambridge, UK” and they allow you your ad to appear.

keep this in mind:

The benefits of Google Adwords is showing your Ads to the right people in right place and at the right time.

Google Adwords also offers several tools to easily mange and monitor accounts like My Client Centre(MCC) manager account and Google Adowrds Editor.  Adwords editor is a free, downloadable desktop application allows:

  1. To quickly and conveniently make changes to your accounts.
  2. To download your Adwords account information, edit your campaign offline, and upload your changes to Adwords.
  3. Manage edit and view multiple accounts at the same time
  4. Can copy or move items betwen Ad groyps and campaigns and undo and redo multiple changes while editing campaigns.