In a Shopping campaign, conversion tracking:

In a Shopping campaign, conversion tracking:

  • only counts purchases after clicks as conversions
  • allows you to test changes, such as different campaign priorities and product group bids
  • provides in-depth reporting on how people use your website
  • grants access to Search Funnel reports, which show how your customers complete a conversion
  • The correct answer is:

  • grants access to Search Funnel reports, which show how your customers complete a conversion 
  • Once you’ve set up conversion tracking, you’ll have access to a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup).

    Attribution reports show you the paths custom

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