You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
1- call your client and tell them about the article, what you thought would be beneficial to them, and engage in additional conversation to see how you may be able to further help grow their business.
2- do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for them.
3- send the article to your client’s competitor with some insider notes on what you did for the client. This may be a good opportunity to get their business.
4- send your client an email just to say “hi”.
The correct answer is:
1- call your client and tell them about the article, what you thought would be beneficial to them, and engage in additional conversation to see how you may be able to further help grow their business.
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Practice now, the Google Digital Sales exam, getting ready!
Digital Sales exam
